2. What is a cookie?
2.1 A cookie is a small file which is sent to your browser and stored on your device. Cookies help us understand and track your use of our websites and where we can improve the information and services provided.
(a) Strictly necessary: These cookies are essential for certain features of our websites to work (for example, when you make payments for car parking). These cookies do not record identifiable personal information and we do not need your consent to place these cookies on your device. Without these cookies some services you have asked for cannot be provided.
(b) Performance: These cookies are used to collect anonymous information about how you use our websites. This information is used to help us improve our websites and understand how effective our adverts are. In some cases we use trusted third parties to collect this information for us but they only use the information for the purposes explained.
(c) Functionality: These cookies are used to provide services or remember settings to enhance your visit for example text size or other preferences. The information these cookies collect is anonymous and does not enable us to track your browsing activity on other websites.
(d) Relevant Advertising: These cookies are used by trusted third parties to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. Information contained in these cookies is anonymous and doesn't contain your personal information. To find out more about cookies used for targeting and advertising follow www.youronlinechoices.com and www.networkadvertising.org or contact us for further information about the trusted third parties we use.
(e) Your activities: These cookies are used by us to store information such as what products you view on our website and which products you add to your basket. We sometimes use these to send you relevant emails regarding these products. This information will only be stored if you have opted in to receive marketing communications by email- if you have not opted in, no data will be stored.
4. Managing our cookies
4.1 If you would prefer to restrict, block or delete cookies from EAL and our third party advertisers, or any other website, you can use your browser to do this. Each browser is different, so check the "Help" menu of your particular browser to learn how to change your cookie preferences. If you choose to disable all cookies we cannot guarantee the performance of our websites and some features may not work as expected
5. Use of session cookies
5.1 We use a session cookie to remember your log-in for you and what you’ve put in the shopping basket. These we deem strictly necessary to the working of the website. If these are disabled, then various functionalities on the site will be broken. More information on session cookies and what they are used for at http://www.allaboutcookies.org/cookies/session-cookies-used-for.html.
6. Persistent Cookies for Site Analytics and Performance
6.1 'Persistent' cookies remain in your browser after the session (unless deleted by you). These cookies allow us to recognise and count the number of visitors to our digital sites and how the visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. We use the following persistent Cookies: 6.2 DoubleClick (Google): this cookie is helps us gain insights into about users use our website and can attribute website visits and conversions to advertising that the user may have seen before visiting our website. User data is anonymous. You can find out more general information about Google and its policies and principles regarding advertising at https://www.google.com/policies/privacy/
6.3 Google Analytics: we use this service to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The associated cookies collect information in anonymous form, including the number of visitors to the website, where visitors have come to the website from and the pages they visited. Read Google’s overview on privacy and safeguarding your data here: https://support.google.com/analytics/answer/6004245
6.5 Google Ads (previously AdWords): we use Google Ads for paid per click advertising to promote our website. This cookie can save people's settings on certain websites and can sometimes be used to track how visitors get to and interact with websites. This can be used for remarketing purposes or to track progress to completion of a booking. You can view Google’s privacy statement at http://www.google.com/intl/en_GB/policies/technologies/ads/
6.6 Bing Advertising: we use Bing Advertising to promote our website. This cookie may record ad clicks and the completion of your transaction. Any information that is gathered will remain anonymous and cannot be used to identify you. You can review Bing’s privacy statement here https://privacy.microsoft.com/engb/privacystatement
6.13 Affiliate Window: this service allows us to track affiliate advertisers and purchases. You can find out more about Affiliate Window on their site at http://www.affiliatewindow.com
6.14 Facebook Ads Pixel - this cookie is used for tracking the level of conversion from Facebook ads and to target users with Facebook ads based on the actions they take on our website. User data is anonymous. You can find out more about Facebook, its policies and principles with regards to advertising and this pixel at https://en-gb.facebook.com/business/learn/facebook-ads-pixel
6.15 Google Optimize: this service allows us to deploy different versions of our site to test (A/B Testing). Cookies are set to determine a user's inclusion in a website experiment and the expiry of experiments a user has been included in. User data is all anonymous. You can find out more generally about Google and its policies and principles at https://www.google.com/policies/privacy/
6.16 YouTube: we embed videos from our official YouTube channel using YouTube’s privacy-enhanced mode. This mode may set cookies on your computer once you click on the YouTube video player, but YouTube will not store personally-identifiable cookie information for playbacks of embedded videos using the privacy-enhanced mode. Read more about this on YouTube’s embedding videos information page: https://support.google.com/youtube/answer/171780?hl=en-GB
7 How do I change my cookie settings?
7.1 Most web browsers allow some control of cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org
(a) Google Chrome
(b) Microsoft Edge
(c) Mozilla Firefox
(f) Apple Safari