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Air Canada rouge inaugurates Edinburgh-Toronto non-stop service

08 July 2013

Scottish capital is one of three European launch destinations for new leisure airline

EDINBURGH, 3 July 2013 – Air Canada rouge launched its seasonal non-stop service from Edinburgh to Toronto today with a celebration at Edinburgh Airport. Air Canada rouge is Air Canada's new leisure airline and will operate three flights per week from the Scottish capital to its Toronto hub, Toronto Pearson International Airport, until 18 October 2013 (westbound).

"We are excited to launch this new route from Edinburgh to Toronto today, which marks one of our first three flights from Europe to Canada," said Michael Friisdahl, President and CEO of Air Canada rouge from Toronto, the airline's Canadian hub. "Customers will experience a new kind of leisure travel with outstanding customer service, uncompromised safety, a relaxed in-flight environment and a host of Air Canada benefits; all at competitive fares. With Air Canada rouge you can truly vacation ahead."

Vijay Bathija, Vice President, Commercial at Air Canada rouge participated in the celebrations at Edinburgh Airport and was joined by Keith Brown MSP, Minister for Transport and Veterans; Gordon Dewar, Chief Executive of Edinburgh Airport and Dr Mike Cantlay, Chairman of VisitScotland, for a ribbon-cutting ceremony at the departure gate to inaugurate the new service.

Minister Keith Brown, who met with Air Canada rouge representatives earlier this year during Scotland Week, said: "I know from my recent visit that over four million Canadians claim Scottish ancestry, so having more direct access means there's arguably never been a better time to discover - or rediscover - what Scotland has to offer. For those planning ahead we have much to look forward to in 2014 when Scotland will play host to the Year of Homecoming, Commonwealth Games and Ryder Cup and we are looking forward to putting on a spectacle we can all be proud of – we would encourage our Canadian friends to play their part in making it a success.

"We are determined to build on international air connections with countries such as Canada, which is such an important market for Scotland. We've seen a five-fold increase in terms of direct destinations available over the last decade, and we are working to improve that even further. Our Economic Strategy highlights the importance of ensuring Scotland is well connected with the rest of the world reflecting its importance to our global competitiveness and in helping to secure sustainable economic growth."

Gordon Dewar said: "We're delighted to welcome Air Canada to Edinburgh Airport and are sure they'll have a very successful summer with us. This new direct service from Edinburgh to Toronto is yet another example of how we listen to our customers and work hard to ensure they have the best choice of routes possible. Edinburgh Airport is Scotland's busiest airport and it's where Scotland meets the world. It's hugely exciting to now offer a direct service to Canada which I'm sure our Scottish and Canadian passengers will take full advantage of."

Dr Mike Cantlay added: "The launch of this new direct route is an amazing moment for Edinburgh in what has been a long and important relationship between Canada and Scotland. Canadians have always had a strong affiliation with our country and, as we prepare to welcome the world with Homecoming, the Glasgow Commonwealth Games and the Ryder Cup in 2014, the timing of this new service is perfect. We look forward to welcoming many more visitors from across the Atlantic over the summer."

The Edinburgh-Toronto flight, AC1905, departs Edinburgh on Wednesday, Friday and Sunday at 10:15 a.m. and arrives in Toronto at 12:45 p.m. local time the same day. The return flight, AC1904, departs Toronto on Tuesday, Thursday and Saturday at 8:40 p.m. and arrives in Edinburgh at 8:30 a.m. the next day (all times local).

The Boeing 767-300ER aircraft serving Edinburgh is fitted with 264 seats in a two-cabin configuration, featuring 246 rouge™ seats - including 14 rouge Plus™ seats with additional legroom - and 18 Premium rouge™ seats offering additional seating comfort, space and an enhanced meal and beverage service.

Customers seated in rouge™ and rouge Plus™ are served a complimentary hot meal with a selection of non-alcoholic beverages (alcoholic beverages are available for purchase). Premium rouge™ customers benefit from an enhanced complimentary meal service with carefully selected wines and non-alcoholic beverages on fine dish- and glass-ware as well as being provided with a hot towel and snack service.

The aircraft features player, a next-generation wireless in-flight entertainment system that enables customers to stream films, TV programmes, music and destination information direct to their personal electronic devices such as laptops, tablets and smartphones. player will be complimentary until 1 August 2013 and customers will pay $5 CDN (approximately £3.15) thereafter. Themed music playlists and destination information will continue to be streamed for free.

The airline has invested in extensive training for its cabin crews to ensure friendly and welcoming service, including a week of Customer Service Excellence intensive training with a world-renowned training institute based in Orlando, Florida.

Air Canada rouge customers arriving at Toronto Pearson International Airport can connect with Air Canada flights to destinations across Canada, the United States and throughout the Americas. Customers are also eligible for Air Canada's generous checked and carry-on baggage allowance as well as Aeroplan Miles and can earn Aeroplan non-status Miles on Tango bookings and Air Canada Status Miles on Tango Plus and Latitude fares.

For more information and to book flights visit www.aircanada.com, call Reservations on 0871 220 1111 or contact a travel agent.